Our Strategy to Selling Your Property
Prepared for:
ROSE & Qun Zeng
33 Bonnie Lane, Harwich Port, MA 02646
September 18, 2023
Water & Luxury Property
marketing goal
find the right buyer for your property
Our criteria for meeting this objective includes the following:
- Selling your property at or above market value.
- Achieving the sale within your timetable.
Thus, making your transition to your next phase easy.
Target audience
Prospective buyers who are actively searching for a home on Cape Cod with your property’s:
- Price Range
- Location
- Setting
- Lifestyle
- Features
- Or any combination of these variables
marketing approach
We’ll weave a story both in images, headlines and description, to attract the right buyer for your property by using information such as:
- Photos
- Specific details about your property
- Posts on Social Media
positioning your property
Developing this positioning requires 2 steps:
- Assessing the property’s condition and highlighting its features when compared to other similar properties for sale.
- Using current trends in buyer preferences when staging.
calls to action
Calls to action are created to offer buyers a chance to ask about a property, based on their level of buyer interest for your property and will be used throughout the marketing mix for your property’s campaign.
This also connects with buyers based on what stage they are at in their home-buying journey.
WARM EXAMPLES
Use of these call to actions indicate a buyer with “potential” interest.
HOT EXAMPLES
Use of these call to actions indicate a serious buyer.
Get the inside scoop!
Want to schedule a showing or just get to know this property better? We’re here to help either way, and will only send relevant emails.
in-person showings
A Property Cape Cod team member will accompany all potential buyers when your house is being shown.
There will be no unattended showings of your property.
communication
We will communicate with you regularly the following information:
- # of inquiries about listing
- # of showings
- feedback after every showing
Water & Luxury Property
full service marketing
Our full-service marketing includes the creation of the following assets, when necessary,
to use in our marketing campaign for your property.
FREQUENCY: Once at start
1. prepare your property to go to market
Present Your Property In Its Best Light
Examples: Home Staging, Painting, Repairs
Click the Image Below to View Examples
We are different in that a Property Cape Cod Real Estate agent offers superb concierge service. What does this mean? Live off Cape? We don’t just make recommendations on what work to perform to go to market, we call our contractors and oversee the work for you!
Any experienced real estate agent will recommend specific repairs that should be performed prior to listing your home for sale. However, Property Cape Cod Real Estate is different in one of several very important aspects.
We have direct access to, and strong relationships with, the very best local vendors, contractors, and professionals, all bringing their expertise to each unique situation. With your approval, we will contact the contractor for you, review and approve the work performed, and troubleshoot any issues that arise.
And because of this, you can take a great deal of pride in the public presentation of your most valued asset, whether in person or online, and know that this “show ready” path will result in the property’s maximum income potential.
We understand how hard a decision it can be to sell your home. For us, you are not just another sale. Selling your home, while meeting your specific needs at the same time, is what drives us.
2. PROPERTY LANDING PAGE
This is a page featuring only your property. It is published to our website, is mobile ready and is search optimized on Google.
It includes:
- Professional and/or drone photography of your property.
- Professional ad copy written to best market your property.
examples
Click the Images Below to View Examples
Water & Luxury Property
full service marketing
Our full-service marketing includes the creation of the following assets, when necessary,
to use in our marketing campaign for your property.
FREQUENCY: Ongoing
1. your PROPERTY will be LISTED IN 2 MULTIPLE LISTING SERVICES
2. this LISTING IS then SYNDICATED TO POPULAR HOMe SEARCH SITES SUCH AS:
3. for sale SIGN POSTED IN FRONT YARD
(Optional)
4. photos/videos of your property will be posted to our social media
Click the Images Below to View Our Social Media Pages
5. email campaigns
Email campaigns about your property will be sent to our exclusive audience of buyers.
6. open houses
Open houses can be an excellent way to showcase a property to potential buyers, generate interest, and attract serious buyers. Hosting open houses regularly can increase the chances of finding a buyer quickly.
7. agent feedback report from buyer tours
We will provide you a summary of the feedback received from potential buyers after they have toured a property. This report typically includes information on the buyer’s level of interest, their likes and dislikes about the property, and any additional feedback they may have provided.
Tia Lilly and Karen Lilly meet with the sellers of 47 Farm Valley Road, Osterville.
Water & Luxury Property
full service marketing
Our full-service marketing includes the creation of the following assets, when necessary,
to use in our marketing campaign for your property.
FREQUENCY: ONLY as needed
1. SCHEDULE BROKER’S TOUR TO INTRODUCE REALTORS TO YOUR PROPERTY
2. PROPERTY VIDEO ADDED TO YOUTUBE CHANNEL
Click the Image Below to View Video
Water & Luxury Property
TECHNOLOGY FORWARD REAL ESTATE TEAM
Property Cape Cod Real Estate uses technology and experience to make your next move easy and enjoyable. We help home buyers search and find Cape Cod homes for sale, negotiate to our clients’ advantage, and make moving as easy as possible.
We help Cape Cod property sellers prepare their home for the market, set a pricing strategy, and find buyers for their homes through innovative, effective marketing. All our digital marketing materials are formatted to be viewed on all devices.
Water & Luxury Property Specialist
MEET TIA LILLY
Founder, Broker/Owner
Take a look at
what my clients say
“Working with Tia has been a pleasure. This is our 2nd successful business experience with Property Cape Cod, once for purchasing a vacation home, once for selling. She and her team work efficiently and smoothly…like a concierge at a 5 Star hotel, they act on every detail. Pleasant, friendly, knowledgeable, and experienced…these qualities along with their caring personalities and networking
capacities have made our realty experience one of ease, comfort and success!”
NANCY & JOHN S. ~ East falmouth
Water & Luxury Specialists
meet your marketing team
gail obrien
Professional Stager & Interior Designer
Gail is exclusive to Property Cape Cod and stages most of the properties we list and/or manage. Gail stages our properties to SELL! She has a certain flair to her interior designs and the insight into what today’s buyers seek in their new home.
Gail also stages the luxury vacation rentals we manage. Her welcoming, sophisticated interiors, coupled with our waterfront home settings, creates a relaxed and lovely atmosphere for our guests.
We offer a home staging consultation as a standard part of our listing services.
beth coccaro
MARKETING DIRECTOR
When selling your property, we approach selling your home a little differently in that we personalize the marketing to be distinctive to your property’s lifestyle.
By bringing all aspects of the real estate experience in-house, our marketing is tailored to meet the specific needs of the client. We believe each home is unique, and therefore each home requires a different marketing strategy and brilliant designs to obtain a quality result.
Consequently, I am very excited and honored to play my part in creatively marketing your property to present it in its best, and most unique light.
Our Philosophy on Service
who we are
Our most valued asset – You.
We care deeply about you and what is important to you, such as your timeline, desired price, terms, a smooth transaction, your personal items, and of course, your prized possession: Your Property.
We’ll make sure your property is well cared for and treated respectfully throughout the process. Earning your trust and loyalty is the biggest reward we could ever ask for or receive. And, we’ll work hard to earn it.
With our combined 30+ years of real estate knowledge and experience, our company culture is founded on always putting our clients first. We are honest, we listen, we care, we demonstrate integrity, we offer friendship, and we perform individualized personal services, as no client ever requires the same services. We love being able to help as your Cape Cod real estate agents and become a part of something so important to YOU!
Our team of Cape Cod realtors has lots of home buying and selling experience and has been carefully curated to provide exceptional customer service based on integrity and honesty. We continue to earn our clients’ loyalty and repeat business, because of how we strive to guide and protect our clientele through each transaction – and beyond.