Our Strategy to Selling Your Property
Prepared for:
stanley davitoria & alick depaula
2051 Main Street, West Barnstable, MA 02668
July 29, 2024
Luxury Property: Equestrian Estate
marketing goal
find the right buyer for your property
Our criteria for meeting this objective includes the following:
- Selling your property at or above market value.
- Achieving the sale within your timetable.
Thus, making your transition to your next phase easy.
Target audience
Prospective buyers who are actively searching for a home on Cape Cod with your property’s:
- Price Range
- Location
- Setting
- Lifestyle
- Features
- Or any combination of these variables
marketing approach
We’ll weave a story both in images, headlines and description, to attract the right buyer for your property by using information such as:
- Photos
- Specific details about your property
- Posts on Social Media
- Advertisements on Lifestyle websites
calls to action
Calls to action are created to offer buyers a chance to ask about a property, based on their level of buyer interest for your property and will be used throughout the marketing mix for your property’s campaign.
This also connects with buyers based on what stage they are at in their home-buying journey.
WARM EXAMPLES
Use of these call to actions indicate a buyer with “potential” interest.
HOT EXAMPLES
Use of these call to actions indicate a serious buyer.
Get the inside scoop!
Want to schedule a showing or just get to know this property better? We’re here to help either way, and will only send relevant emails.
in-person showings
A Property Cape Cod team member will accompany all potential buyers when your house is being shown.
There will be no unattended showings of your property.
communication
We will communicate with you regularly the following information:
- # of inquiries about listing
- # of showings
- feedback after every showing
Luxury Property
full service marketing
Our full-service marketing includes the creation of the following assets, when necessary,
to use in our marketing campaign for your property.
FREQUENCY: Once at start
1. professional and drone photography
Present Your Property In Its Best Light
BRING IN LUXURY OR VINTAGE AUTOMOBILES FROM A CAR COLLECTION FOR THE PHOTO SHOOT
2. PROPERTY LANDING PAGE
This is a page featuring only your property. It is published to our website, is mobile ready and is search optimized on Google.
It includes:
- Professional and/or drone photography of your property.
- Professional ad copy written to best market your property.
examples
Click the Images Below to View Examples
FREQUENCY: Ongoing
1. your PROPERTY will be LISTED IN 2 MULTIPLE LISTING SERVICES
2. this LISTING IS then SYNDICATED TO POPULAR HOMe SEARCH SITES SUCH AS:
3. for sale SIGN POSTED IN FRONT YARD
(Optional)
4. photos/videos of your property will be posted to our social media
Click the Images Below to View Our Social Media Pages
5. email campaigns
Email campaigns about your property will be sent to our exclusive audience of buyers.
6. GRAND OPENING open house WITH BROKERS AND THEIR HIGH END CLIENTS
Open houses can be an excellent way to showcase a property to potential buyers, generate interest, and attract serious buyers. Hosting open houses regularly can increase the chances of finding a buyer quickly.
7. Advertisements on lifestyle websites such as on HORSEPROPERTIES.NET and CARPROPERTY.COM
8. PROPERTY VIDEO ADDED TO YOUTUBE CHANNEL & social media sites
Click the Image Below to View Video
9. DEVELOP FEATURED PROPERTY BROCHURE for special events
10. agent feedback report from buyer tours
We will provide you a summary of the feedback received from potential buyers after they have toured a property.
Tia Lilly and Karen Lilly meet with the sellers of 47 Farm Valley Road, Osterville.
Luxury Property
SPECIAL EVENTS marketing
1. SCHEDULE MULTIPLE BROKER’S TOUR TO INTRODUCE REALTORS TO YOUR PROPERTY
WITH BRUNCH STATIONS IN THE HOUSE, THE BARN
AND OUT BY THE POOL
Note: Brunch Station by the pool is weather permitting.
2. EXCLUSIVE INVITATION ONLY OPEN HOUSE
WINE & HORS D’OEUVRES EVENT
Luxury Property
TECHNOLOGY FORWARD REAL ESTATE TEAM
Property Cape Cod Real Estate uses technology and experience to make your next move easy and enjoyable. We help home buyers search and find Cape Cod homes for sale, negotiate to our clients’ advantage, and make moving as easy as possible.
We help Cape Cod property sellers prepare their home for the market, set a pricing strategy, and find buyers for their homes through innovative, effective marketing. All our digital marketing materials are formatted to be viewed on all devices.
meet your marketing team
Cape Cod Property Specialist
MEET KAREN LILLY
REALTOR®, Seniors Real Estate Specialist
Take a look at
what my clients say
“Karen Lilly of Property Cape Cod has been incredibly instrumental in the sale of two properties! Her competitive marketing skills are unsurpassed and with her help we were able to receive top dollar for our properties! Yes, this is a seller’s market but it is very rare that you find an agent with local knowledge and compassion as we have found with Karen Lilly. We highly recommend Property Cape Cod Real Estate.”
ANTONIO & ELIZABETH C. ~ sellers, west yarmouth
Water & Luxury Property Specialist
MEET TIA LILLY
Founder, Broker/Owner
Take a look at
what my clients say
“Working with Tia has been a pleasure. This is our 2nd successful business experience with Property Cape Cod, once for purchasing a vacation home, once for selling. She and her team work efficiently and smoothly…like a concierge at a 5 Star hotel, they act on every detail. Pleasant, friendly, knowledgeable, and experienced…these qualities along with their caring personalities and networking
capacities have made our realty experience one of ease, comfort and success!”
NANCY & JOHN S. ~ East falmouth
beth coccaro
MARKETING DIRECTOR
When selling your property, we approach selling your home a little differently in that we personalize the marketing to be distinctive to your property’s lifestyle.
By bringing all aspects of the real estate experience in-house, our marketing is tailored to meet the specific needs of the client. We believe each home is unique, and therefore each home requires a different marketing strategy and brilliant designs to obtain a quality result.
Consequently, I am very excited and honored to play my part in creatively marketing your property to present it in its best, and most unique light.
Take a look at some of our
SELLER SUCCESS STORIES
Our Philosophy on Service
who we are
Our most valued asset – You.
We care deeply about you and what is important to you, such as your timeline, desired price, terms, a smooth transaction, your personal items, and of course, your prized possession: Your Property.
We’ll make sure your property is well cared for and treated respectfully throughout the process. Earning your trust and loyalty is the biggest reward we could ever ask for or receive. And, we’ll work hard to earn it.
With our combined 30+ years of real estate knowledge and experience, our company culture is founded on always putting our clients first. We are honest, we listen, we care, we demonstrate integrity, we offer friendship, and we perform individualized personal services, as no client ever requires the same services. We love being able to help as your Cape Cod real estate agents and become a part of something so important to YOU!
Our team of Cape Cod realtors has lots of home buying and selling experience and has been carefully curated to provide exceptional customer service based on integrity and honesty. We continue to earn our clients’ loyalty and repeat business, because of how we strive to guide and protect our clientele through each transaction – and beyond.