Tia Lilly – Cape Cod Waterfront Real Estate Agent & Luxury Property Specialist
Independent Broker/Owner | $279M+ in Sales | 20 Years Experience | 622 Families Helped
Recognized Thought Leader in Waterfront Real Estate Featured on 8+ National Real Estate Podcasts
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ABOUT THIS PODCAST
Building a real estate business on referrals alone sounds impossible in today’s corporate-dominated market — but Tia Lilly proved it can be done. In this episode, Michael Walter talks with Tia Lilly, Founder and Independent Broker/Owner of Property Cape Cod Real Estate, about how she built a thriving brokerage in one of America’s most competitive vacation markets. From discovering her vacation home niche as a self-described introvert to rebranding her company right before COVID, Tia shares why quality over quantity wins every time. Discover her approach to selling lifestyle over houses, managing vacation rentals responsibly, training agents to pump the brakes on the wrong deals, and the one organizational habit she wishes she’d started 20 years ago. If you’ve ever wondered how small brokerages compete against industry giants — or why some agents build businesses that last — this conversation is for you.
KEY TAKEAWAYS FROM THIS EPISODE
What You’ll Learn:
• Find Your Own Path in Real Estate – Success doesn’t require being extroverted or door-knocking. Tia built her business by partnering with an agent who had leads but didn’t want to work them, proving there are creative opportunities everywhere if you keep your eyes open.
• Sell the Lifestyle, Not Just the House – On Cape Cod, most time with vacation home buyers is spent understanding what their ideal lifestyle looks like, then finding properties that match. The house itself is secondary to the memories and experiences clients want to create.
• Quality Over Quantity Pays Off Long-Term – While competitors focus on volume and market share, Property Cape Cod built their business almost entirely on referrals by putting clients first and never treating them as numbers. It’s the longer game, but it builds lasting reputation.
• Be Honest Even When It Costs You a Sale – Training agents to tell clients “this isn’t the right house for you” builds trust that pays off tenfold. Clients remember and refer agents who protected them from making the wrong purchase, even if it delayed a paycheck.
• Organization Is the Secret Weapon – Tia’s biggest regret is not being more organized earlier in her career. Simple systems like entering birthdays, anniversaries, and client details into a database could have generated 5-10 additional sales per year through better relationship management.
• The Entrepreneurial Spirit Matters – The most successful agents on Tia’s team share one characteristic: they think like entrepreneurs. They’re willing to try different approaches, get creative, and find what works naturally for their personality rather than following a script.
• Rebranding for Searchability – Changing from “Tia Lilly Real Estate” to “Property Cape Cod Real Estate” in 2019 dramatically improved online discoverability for buyers unfamiliar with the area searching for Cape Cod properties.
• Vacation Rentals Require Responsibility – Property Cape Cod doesn’t take just any vacation rental property. They focus on special properties in vacation-appropriate areas, not year-round neighborhoods, to avoid burdening the community and maintain their reputation.
• Stay Connected Beyond the Transaction – Tia maintains lifelong relationships with clients who call her before making any decisions about their homes, from kitchen renovations to knowing when to sell, making her an ongoing resource rather than a one-time transaction agent.
CONTACT INFORMATION
TIA LILLY
- Website: PropertyCapeCod.com
- Free Resources: Living on the Water’s Edge Guide
- Tia Lilly’s Magazine
- Podcast: Available on PropertyCapeCod.com
MICHAEL WALTER
- Find Michael’s Podcast: “The Smart Agents Podcast” on Spotify, Apple Podcasts, and YouTube
- Podcast Website: podcast.smartagents.com
- Connect with Michael: [email protected]
- LinkedIn: linkedin.com/in/michael-walter-990080173
PODCAST TRANSCRIPT
VIEW TRANSCRIPT HERE
Introduction
[00:00:00]
[00:00:06] Tia Lilly: It’s more than a house. It’s like you’re creating memories and. You know, you just those, those are what lasts forever.
[00:00:21] Michael Walter: Hello, welcome to episode 227 of the Smart Agents Podcast. As always, my name is Michael Walter, and I’ll be your host. On today’s episode, we are joined by Tia Lilly, founder and broker owner of Property Cape Cod Real Estate. With 20 years in the industry, Tia has built a real estate branch rooted in trust and reputation.
[00:00:38] Michael Walter: Throughout our conversation, Tia shares the importance of client relationships and the role that lifestyle plays when working with clients in a market such as Cape Cod. We also dive into the significance that referrals have played in her business and the one piece of advice she would give herself as a brand new agent today.
[00:00:54] Michael Walter: But before we get on with today’s featured interview, if you or someone else on your team has an incredible story of real estate success or tips to share with our community, send us a message to [email protected]. We’re always on the lookout for new guests to inspire our listeners. And lastly, if you enjoyed this conversation and want to hear more, be sure to subscribe to the Smart Agents podcast.
[00:01:13] Michael Walter: We stream on all major podcasting platforms such as Apple Podcast, Spotify, Amazon Music, and YouTube. Alright, let’s get on with our conversation with Tia Lilly. If you’re interested in following or connecting with her, I’ve included links to several of her social channels in the episode description.
Getting to Know Tia Lilly and Cape Cod Real Estate
[00:01:27] Michael Walter: Alright, well really the way I like to start everything off is if you could introduce yourself to us a little bit. Tell us who you are and where you are located.
[00:01:36] Tia Lilly: Okay, so located on Cape Cod, which is a, I don’t know, it’s a very popular resort destination. So our busy time here, like people come in droves over the bridges in the summer.
[00:01:53] Tia Lilly: Winter’s a little quieter, even though it’s getting to be a little bit more active year round. But it is a super popular destination.
[00:02:03] Michael Walter: So go ahead. Yeah. Well, so Cape Cod, I mean, was that somewhere, did you grow up in the area or is that, did you know real estate?
[00:02:10] Tia Lilly: I did, yeah, I did grow up. I grew, yep, I grew up here.
[00:02:12] Tia Lilly: I moved away for 20 something years and then I came back with this newfound love for the Cape. It really is beautiful here and was fortunate enough to get into real estate and especially in the second home market because it’s all about the waters on the Cape. It’s just, there’s so many oceans in place.
[00:02:34] Tia Lilly: It’s just tremendously beautiful. So I get to see all these treasures every day, so that’s kind of cool.
The Journey Back to Cape Cod
[00:02:44] Michael Walter: Right, absolutely. What was it that you said you were, excuse me, you said you were, you had left for 20 years. What was that brought you back, you know, to the Cape and eventually, you know, in real estate in particular.
[00:02:59] Tia Lilly: I think, you know, home, I always have loved the ocean, so I moved back from Arizona where there is no ocean there. And there’s something about, there’s just something that, you know, you didn’t even realize it till I got older, but there’s something like coming over the bridges. Anybody that’s visited the Cape, there’s two bridges, Sagamore and Bourne.
[00:03:21] Tia Lilly: You see the bridges, it’s like something about driving over. It’s like the air changes. It’s just you smell the salt air, you decompress. It’s just a special place. So I think that was always in my blood and that kind of drew me back here. And there’s not a lot of industry on the Cape, so it’s very retail service oriented here.
[00:03:46] Tia Lilly: It’s comprised of 15 towns. It’s an elbow, so there’s 15 towns, and as you drive over, you’ve got the upper, it’s broken up into sections upper. Then you have the midcap area, lower and outer where Provincetown is. So a lot of people, that’s well known. So it’s just a really spectacular, there’s just so much to it, even though it’s not huge.
[00:04:16] Tia Lilly: It’s very small in retrospect.
Starting a Real Estate Career on Cape Cod
[00:04:20] Michael Walter: And how did you get your start in real estate? What, how did that, you know, kind of happen?
[00:04:26] Tia Lilly: So, that’s where I was headed. Sorry. Not a lot of industry here, so not a lot of options unless you’re in medical or a lawyer or something to that.
[00:04:38] Tia Lilly: So I was actually in office equipment and was recruited. It took a couple years, but they were always like, come on, come into real estate. This is great. You’ll love it. It’s wonderful. You’ll be great at it. So about two years into here, I said, you know what? Called them up. I’m ready. Let’s give this a try.
[00:04:57] Tia Lilly: So, and that’s how my career launched.
[00:05:01] Michael Walter: And the first brokerage you went to work with was that, you know, I have to imagine the Cape, there’s probably, I would think that there’s, you know, a good amount of smaller, you know, more boutique kind of, or is it more the bigger ones?
[00:05:20] Tia Lilly: It’s really evolved. So I got in the business in 2005. So it has evolved quite a bit. You’re right, there was a lot of smaller brokerages and the company I started with, a very well known family owned company, there was always like a hundred-ish agents.
[00:05:40] Tia Lilly: So they were, they’ve even grown since. But they were pretty big for Cape Cod ’cause we’re a small area. And they were known for like mentoring and they were, to this day, I can’t say enough about them. It was such a great place to start. Take on a lot of new agents, mentor them.
[00:06:04] Tia Lilly: Some stay, some make it, some don’t. So that was kind of their model. But since then, like, a lot has changed. So now for the Cape, it’s all corporations. The big, the real big guys. Very few smaller companies are left now, and that’s really evolved more so in, I would say the last five years.
[00:06:28] Tia Lilly: You don’t see as many smaller companies.
Building a Client Base Through Vacation Home Leads
[00:06:31] Michael Walter: Yeah, absolutely. And you know, I definitely wanna get into you launching your own brokerage, but before that, how did you make a name for yourself? How are you getting yourself out there and, you know, getting clients when you were working for your first brokerage?
[00:06:44] Tia Lilly: Yeah, and that’s what I love so much about real estate. It’s so fun. Everybody’s personality is different. There’s just so much you can do if you just keep your eyes open. I’m not, I’m actually very introvert. I’m very much an introvert, so I’m not the type to go out and pass out my card and tell everybody I’m in real estate. I’d say, oh no, what am I gonna do?
[00:07:13] Tia Lilly: And they were very well known for bank homes when I started with this company and I didn’t care for that at all. So I was like, I can’t do this. But an opportunity present, there’re always opportunities. So if you just look hard enough, they’re there. So I ended up falling into one of the guys.
[00:07:33] Tia Lilly: I noticed that he never worked his leads. He had this tremendous website that drew vacation home buyers from all over the world. He had no interest in working the leads. He had other things he liked to do, but he loved having this site and having it generate leads. I said to him one day, I said, why don’t you let me work these leads and I’ll pay you a referral fee for anything that closes.
[00:07:57] Tia Lilly: And he was like, great. So that started a great partnership and that’s how I ended up falling in love with real estate. ‘Cause I get to work with, and I never, you know, these are all people that come in for summers, like I was saying at the beginning, and they’re buying vacation homes. They’re not year round, always living here.
[00:08:17] Tia Lilly: So clientele was amazing, is still to this day, you know, we work with them.
[00:08:25] Michael Walter: Yeah, I have to, you know, that’s gotta be a really fun subset of leads. These people that they’ve been there on vacation, they love this area, and now they want to, you know, purchase that second home or that vacation home for themselves.
[00:08:42] Michael Walter: And you know, really kind of helping fulfill that dream that their families have.
The Mission: Enriching Lives Through Real Estate
[00:08:46] Tia Lilly: Exactly. And that’s what gets me up in the morning. Like, it’s so fun to, you know, like our cause is, we’re dedicated to enriching people’s lives. One connection at a time. It goes so much deeper, and I think that’s why I started my own, I know that’s why I started my own company because we just do a lot of things. There’s so many great agents out there, but I’m working on building a team that we all have our own minds.
[00:09:15] Tia Lilly: It’s a very strong group, but at the end of the day, everybody is dedicated to enriching people’s lives. And everyone’s different. We’re different as humans and our needs are different. So that’s what gets me up every day and it’s just so fun. I keep in touch with them and they’re always like, it’s the best thing that ever happened.
[00:09:35] Tia Lilly: Having it ’cause it’s more than a house. It’s like you’re creating memories and you know, those are what lasts forever, not our material things.
Launching Property Cape Cod Real Estate
[00:09:46] Michael Walter: Yeah. So what was it that led you to launching your own brokerage? And when was that?
[00:09:53] Tia Lilly: Yeah, so I launched, I rebranded right before COVID.
[00:09:59] Tia Lilly: So I actually listened to one of your podcasts recently that was talking about not having your name as the brokerage.
[00:10:10] Tia Lilly: So that hit a chord because I started off as Tia Lilly Real Estate. And I did not like having my name in there. So we, I opened it eight years ago, 2016 July, under Tia Lilly Real Estate.
[00:10:25] Tia Lilly: We rebranded right before COVID 2019 to Property Cape Cod Real Estate. So, yeah, but that was interesting. So it’s been eight years, but five years under Property Cape Cod.
[00:10:41] Michael Walter: Yeah. And have to imagine that’s a lot more searchable on Google. If, you know, for people that aren’t familiar with the area, that’s definitely gotta be a big help there.
[00:10:52] Tia Lilly: Yeah, it definitely, yeah. Part of why we picked the name too.
Core Values: Putting People First
[00:10:59] Michael Walter: When you launched, what were some of the core values of the brokerage that you wanted to make sure that you and your team stood for when working with clients?
[00:11:10] Tia Lilly: Well, you know, the client always comes first, always, and it, for me, it starts with my team. So that’s what I, and it obviously the client is a huge part of it. But for me, like I like the relationship part of it. I like seeing the agents. It’s been amazing watching. We’re very small.
[00:11:35] Tia Lilly: But the agents that have come on board with me, it’s just so cool to see the transformation and where they come in their life and not just money. They make great money, but it’s not just about the money too. It just changes their world. That’s again, what gets me up in the morning and why I started it, to support others that really wanna do, and then that transforms to the client as well.
[00:12:01] Tia Lilly: So it really is about putting others first, supporting them. And that comes in different forms, like I was saying before with our clientele and whoever it is, what their needs are. So we’re more about, like I always say we’re in the people business and as a result we sell housing.
[00:12:21] Tia Lilly: So it’s really all about the people. That’s what I love, you know, and the relationships you build over time.
Finding the Right Team Members
[00:12:29] Michael Walter: Yeah, absolutely. When you are, as you have brought on agents and built your team, what are you looking for in particular in those agents and maybe even the ones that have been the real successes? Is there a certain characteristic or, I mean, real estate’s so great because it does allow for so much diversity and so many different ways of doing business.
[00:12:55] Tia Lilly: It is, it is. So you can find your own personality and find your own way with it. What works for one does not work for another. One of my agents, she’s amazing. Dawn Offnewman, she’s of the mindset where she’ll do anything. She’s just grown tremendously. She knocks on doors.
[00:13:16] Tia Lilly: She has an open house. She invites the neighbors to the open house before the actual public open house. I think she’s so far had six sales off one open house. Just from, you know, the neighbors calling. And she’s just super personal, but it’s fun. They’re not, now not too many, not others will do that.
[00:13:41] Tia Lilly: Right. So she’s rare, but you can always, and it’s good to have somebody, that’s where I see my role developing more is helping, trying to help that agent, whoever that agent is, to find their way. To find what works for them. Because, I mean, I was always told like, get out there, pass out your card.
[00:14:01] Tia Lilly: I’m like, I can’t do this. I don’t wanna, like, it’s just not me. It’s gotta feel natural and comfortable. So there’s a way to do it for everybody where you can, you know, that’s what’s so cool about the whole thing, and it changes all the time and it’s just so creative. But to go back to answer your question, I do find, and I was actually just thinking about this ’cause we’re looking to add on a few more agents, the characteristic I find that works well is like they have a little bit of an entrepreneur spirit. You know, that’s one characteristic that I noticed, that the ones that are very successful seem to have, and they like to think, you know, they like to do different things and try different things.
Marketing Strategy: The Power of Referrals
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[00:15:04] Michael Walter: Imagine handing somebody your book instead of a business card and watching them realize that you are the real deal and want to list with you. Even better, you can try this out for free because Authorify is giving you a free sample book so you can see exactly how it works. Simply go to authorify.com/sample to claim your free sample book. Now for the marketing that you know, you’re the brokerage does, what type of marketing do you do to bring in leads? Because, you know, like you said, there are a lot of people that are looking for the second home or the vacation home. So how do you market the brokerage out to potential leads?
[00:15:40] Tia Lilly: That’s a great question. It’s always a work in progress ’cause we are surrounded by like probably three or four companies that just have the whole market share. If you look at market share on the Cape, it’s all the big corporations now. But believe it or not, most of our business comes from our referrals.
[00:16:04] Tia Lilly: It’s all referral based. And I personally just closed on a, and this is my whole team, not just me, but I just closed on a couple this month that, you know, they were sharing their story a little bit about how somebody said to them, you know, go with the big brokerage, go with that name. And they said, no, no, no.
[00:16:26] Tia Lilly: I know Tia. I trust her. I’m not gonna go that route. And then it was just nice to hear at the end ’cause they see the difference. I think it’s just a little word. They’re not a number. And they’re all different. So it can be time consuming. And so for me personally, and this is my team does not every, we’re all different.
[00:16:48] Tia Lilly: They don’t all share this philosophy and I think that that’s great. They’re all about putting the client first, but it’s not quantity. For me personally, it’s quality. It’s about the people I’ll work within. So I mean, it’s the long game. So anyways, but we do do a lot to market.
[00:17:08] Tia Lilly: We do quite a bit of marketing. A lot of us have our own magazines that go out to people that we’ve worked with in the past, or we know we do that. We do tons of online presence and social media.
Building Long-Term Client Relationships
[00:17:27] Michael Walter: Yeah, absolutely. I think the referral business, I mean, as you know, I can just imagine if you have one client that comes in as a buyer and, you know, you treat them as royalty and you give, you’re always there for them. And even after you know, the transaction, you’re always there to help. Because I have to imagine, you know, if somebody comes in as a, this is a vacation spot and they purchased a home, maybe they didn’t know all of the different nuances of owning a home in the Cape, and maybe something comes up at wintertime that you can help them out with, and just being there for them well beyond the transaction. You’re definitely going to be top of mind anytime they have a family member or a friend, or maybe even somebody staying in a home next to ’em on a vacation that’s looking for an agent.
[00:18:18] Tia Lilly: Right. Yeah. And that’s an important point that you bring up because it isn’t, I always joke with them, you’re stuck with me forever.
[00:18:25] Tia Lilly: You know, so it’s not just about, okay, they close on their house, see you later. And that’s where I think where we’d like to keep in touch and help them and become a resource for them. So, and a lot of people, they won’t do anything without calling me, which is great. ‘Cause I can say, go ahead, do the kitchen the way you want it, if this is for you and you’re gonna stay for the long haul.
[00:18:50] Tia Lilly: But if you think you might wanna sell, you may wanna think about going a little, not maybe, you know what I mean? Just how they, you know, and we do a lot of that. That’s what’s so fun. And why I started my own too. ‘Cause we just, we have a rental division for vacations. We do a lot of presentation work, so help them, like even interior design a little and things like that.
[00:19:15] Tia Lilly: It’s so fun. You’re always doing different aspects.
Selling the Cape Cod Lifestyle
[00:19:18] Michael Walter: Yeah. And I have to imagine, you know, even the marketing, the properties has to be so different because like you said, there’s so many different types of waterways that there are and so many, you know, different lifestyles that somebody could, you know, be moving to the Cape for.
[00:19:35] Tia Lilly: Well, that’s all what we sell is the lifestyle here. It’s all about the lifestyle. Rarely the house is the house. But that’s where you spend most of your time is when you are meeting with somebody that’s first looking for a vacation home. It’s getting into what does that lifestyle look like for them.
[00:19:52] Tia Lilly: And then you kind of work around the home. ‘Cause that’s what it is here on the Cape. It’s all, and even through that, like being able to share other stories with them. ‘Cause it’s a lot of story. So if that’s where we are headed and people like that, they can relate to the stories more than just, oh, I closed on this sale.
[00:20:14] Tia Lilly: This is, you know?
[00:20:16] Michael Walter: Yeah. I think that’s, it’s so interesting about how, you know, like you said, things are gearing back more towards that story of a home and stuff. And I think it’s so interesting that with the availability, you know, of all the information online and all that kind of thing that people are really starting to want to connect, you know, with that particular agent on, you know, what their story is, what their connection to the community is, and having those real deep, meaningful connections with people I feel like is even, you know, that’s kind of like heightened now with all the availability of all the other things, you know, people can get the comps and all that.
[00:21:00] Tia Lilly: Exactly. They have everything at their fingertips. So I think where we bring value as agents is really listening to them.
[00:21:08] Tia Lilly: One, understanding what their needs are, what they’re looking for, the lifestyle, and then also really knowing your market too. Because that can be huge so that they’re not, I always look at it, we train my team, it’s okay if things aren’t perfect, but it’s really important that the client knows what they’re getting.
[00:21:30] Tia Lilly: So it’s up to them to decide from there. So there shouldn’t be any surprises. I mean, sometimes it’s unforeseen, but like really doing that due diligence ahead of time so that they don’t get in there and hey, maybe they were thinking about putting a pool and now they find out they bought the house, they can’t put a pool.
[00:21:47] Tia Lilly: We need to know this ahead of time so we can say, look, this isn’t the house for you. You can’t put a pool in. Okay, great, thanks. So, and that’s a lot of, then they start building trust saying, hey look, I know you like this house, but it’s not for you. This is why it’s not for you. Now, we just had dinner with clients Saturday night that were saying that was a big part for them, where they kind of got sold on Property Cape Cod because there was a lot of, no, you don’t, after listening to what they want.
[00:22:18] Tia Lilly: This isn’t, I don’t think this is for you. Here’s why. And they were like so grateful for that, because it finally led them to the right house. It takes time though. It’s not always overnight and you know, you can’t, you don’t make that paycheck for people that day or that week, or within that month, but it pays off twofold.
[00:22:37] Tia Lilly: You know, that’s where people, hey, you gotta go to them. They’ll take care of you. They’ll watch out for you. And that’s, I’d rather work on that, do the quality over the quantity.
Training Agents to Be Client Advocates
[00:22:51] Michael Walter: Yeah, absolutely. Is that something that you really work with the agents that you bring on? Being that advocate for their buyer and knowing that, hey, you know, maybe this isn’t the property for them, what their lifestyle, what their wants are. This particular home maybe isn’t zoned for that lifestyle. I have to imagine that for somebody that hasn’t gotten, is not had a paycheck in a while or is just coming into it, that could be a difficult thing to pump the brakes on a potential deal.
[00:23:22] Tia Lilly: It is, it can be, but I think if you have the right moral compass and your heart’s in the right place, it isn’t.
[00:23:30] Tia Lilly: And that’s really what I look for more than anything when bringing on people. ‘Cause it’s just for me anyways, this is just for me, it’s just not about the numbers and how many. I mean, we do well. But it’s the long haul building that great reputation and eventually people, the more people you reach out to, like the more we work with, they refer us.
[00:23:55] Tia Lilly: So it just builds over time. It’s a longer game, but if they can see, like, you just share stories with them, even like, just by doing that, it just pays off. It might take years, but it will pay off. You just need to do the right thing, you know?
Managing Vacation Rentals Responsibly
[00:24:17] Michael Walter: Right. And on that note, you’ve talked about having the rental division also. I had listened to some of the previous podcasts you’ve been on, and one of the things you had talked about was the vacation rentals and really kind of being an advocate for your community to where it’s not too many rental properties and really kind of having, you know, finding that good balance within the community. Talk to me a little bit about that mindset.
[00:24:46] Tia Lilly: Yeah, it’s super important to us.
[00:24:48] Tia Lilly: ‘Cause again, it’s reputation. We wanna give back to the community. We don’t wanna be a burden to the community, like causing, you know, ’cause there is a lot, I think this is going on countrywide from what I understand too, with short-term rentals. There’s a lot of controversy around that. So, you know, we’re of the mindset that you have to have something special for the property.
[00:25:09] Tia Lilly: And again, when buying, I listened to another one of your podcasts with the investor. The investor was talking about educating real estate agents to know, which I thought was very interesting. ‘Cause sometimes I just take that for granted that you do. ‘Cause you do need to know the numbers.
[00:25:26] Tia Lilly: So we work a lot with investors, for example, that want, sometimes they want to hold and have the vacation rental, you know, so that they’re making money throughout the year by renting it by the week, someone in and out. But a lot of what we find are looking for a vacation rental. So it comes back to having something special because like especially for the Cape, there’s not a lot of places, there is nowhere actually, not even a lot where you could take your family and go stay comfortably. Like you don’t wanna be in a hotel room, right? You know, like a small room. You want nice to be in a house where they can each have their own room, the kids, and you know, you have, so there’s a need for it. But I find that we don’t wanna be a company that’s just gonna take anything that anyone wants and be in a year round.
[00:26:18] Tia Lilly: Like, I almost think of the Cape as two separate markets. We have our vacation home market and then we have our year, year round residential places where people live and that is where I think there should be rules around not being able to, it’s not fair to somebody like moving in next door in a year round place to have Airbnb people next door.
[00:26:42] Tia Lilly: And also trying to screen the best you can so that you don’t have people coming in that are gonna disrupt the community or the neighbors too.
[00:26:51] Michael Walter: Yeah, absolutely. Well, I’m in St. Augustine, Florida, and that’s a very big topic. ‘Cause you know, we’re just like, we don’t have hotels where, you know, whole families can rent out a block of rooms.
[00:27:04] Michael Walter: They just, they don’t have those, especially on the beach. It is all, you know, homes and, you know, maybe a couple of condo buildings, but they’re not the properties that you could go, you know, for a big family reunion type thing.
[00:27:18] Tia Lilly: Right, right. And there’s such a need for that. And again, just even back to sale, like the selling, you know, when you’re helping somebody find that perfect house that just brings them together. It’s all about bringing people together. So even that vacation piece does that because there’s a place they can all go and be together and enjoy each other. And you can’t do that in a hotel room. I mean, you’re all in your own spaces.
[00:27:45] Tia Lilly: You can’t come together. So there’s a definite need for it, but in the right environment, right?
Advice for New Agents: The Power of Organization
[00:27:53] Michael Walter: Yeah, definitely. Well, before I let you go, I have to ask, you know, over the course of your 20 year career, what is one of those things that maybe looking back on it, you would’ve wished you would’ve done sooner or, you know, changed a little bit to maybe give yourself that quicker boost or kind of, maybe not even a quicker boost, but just kind of helped you out earlier on?
[00:28:20] Tia Lilly: I would say I’ve become in my older years and in going through this that I look to the future more and I plan more. And I think that if I went back to go back again, I would have a, I’d be better organized. ‘Cause I think sometimes, like there’s, I always knew, like when I was just an agent selling, like I always knew and if I was just more organized, I probably could have brought in another five to 10 sales a year.
[00:28:58] Tia Lilly: Like that’s a lot. So I think it’s being able to have, taking the time. ‘Cause sometimes we, as salespeople, we don’t wanna stop and do the what we think are the mundane things, like entering people into a database and getting their birthdays, anniversaries, things that mean something to them set up, right?
[00:29:20] Tia Lilly: We’re just always on the go, go, go. So I think taking a step back and having more organization to that. And that’s what I try to say to people starting out, just take the time because you just, it will make it so much easier and you’ll be able to keep in touch easier. And that will equate to more relationships selling and selling more, because that’s what it’s about, the relationships and obviously helping people.
[00:29:51] Michael Walter: Right. Yeah. And that, you know, leads in really well to, you know, the communication with your clients and being able to, you know, having those systems in place where you are entering in all that data to a CRM or whatever database it is, or whatever system you have set up in place. If you have the birthdays or the anniversary type things, it pops up and, you know, this is a great time to reach out to where you can continue that follow up years after the transaction, right?
[00:30:24] Tia Lilly: Because we always think we’ll do it. A year goes by so fast. It’s like they go a year, that’s so far away. Next thing you know, here we are. So it is.
[00:30:35] Michael Walter: Yeah. I mean, I even know, I can’t tell you how many people, you know, I look through my phone and I’m like, man, I haven’t talked to that high school friend or that college friend in years.
[00:30:44] Michael Walter: You know, just because things happen and life happens and you just, you might have thought about it on Tuesday, but by the time Friday rolls around, it’s gone. It’s so far away in your mind.
[00:30:54] Tia Lilly: Right, right. That’s something I am working on in 2025. ‘Cause it’s always something I strive to be better at.
[00:31:02] Tia Lilly: And like you said, communication, you know, we work on that constantly.
Where to Connect with Tia Lilly
[00:31:08] Michael Walter: Yeah. Well, tough one before I let you go. Where can people find you if they want to connect with you and hear more about what you’re doing?
[00:31:18] Tia Lilly: Oh, thanks, Michael. Property Cape Cod Real Estate, propertycapecod.com.
[00:31:23] Tia Lilly: Easy find. We have podcast offers on there too. And everything’s right there so you can get in touch easily.
[00:31:32] Michael Walter: Awesome. Well, I really do appreciate you taking the time to talk with us today.
[00:31:35] Tia Lilly: I enjoyed, I enjoyed our conversation. Thank you so much for having me on your show.
Closing Remarks
[00:31:41] Michael Walter: I wanna thank Tia for joining us today and sharing how she has built her business in such a unique market.
[00:31:46] Michael Walter: Remember to check out the episode descriptions for links to Tia’s website and social media channels. So once again, if you think you or someone else on your team has an incredible story or tips to share with our community, send us a message to [email protected]. Well, that wraps things up for this episode, but remember, follow the show wherever you listen to podcasts, and make sure to subscribe to the Smart Agents YouTube channel.
[00:32:08] Michael Walter: Again, I’m Michael Walter, and we’ll see you on the next episode.
ABOUT THIS INTERVIEW
What an honor to be featured on THE SMART AGENTS PODCAST! Thank you to podcast host Michael Walter for the thoughtful questions and for giving Tia the platform to share practical insights about building a referral-based Cape Cod real estate business, the importance of selling lifestyle over houses, and why quality relationships matter more than market share. We hope this conversation provides real value to anyone considering buying or selling on Cape Cod—or any agent looking to build a business rooted in trust and authenticity.
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Tia Lilly is an independent broker/owner specializing in Cape Cod waterfront and luxury properties, with $279M+ in sales. If you’re planning a purchase or sale, start with a quick conversation — you’ll get straightforward guidance on what matters most for waterfront value.
